YOU Dinner Club

YOU Dinner Club

The YOU Made It Café is a social enterprise owned and operated by Youth Opportunities Unlimited as an employment skills program for youth who face barriers due to homelessness, unemployment and lack of education. Youth employed in the café benefit from a thorough skills training program under the mentorship of professional staff.

The Challenge:

Every month, the cafe holds the Cornerstone Dinner Club, where they partner with local restaurants and business owners to host a celebration of the youth in the program and raise revenue for the cafe. The dinners would regularly get cancelled, due to low attendance numbers.

The Solution:

I designed a series of posters for the events, coordinated email marketing campaigns as well as managed a number of the events and worked closely with an event management company to help increase attendance and interest.

Results:

The Dinner Club, now titled Cornerstone Cuisine, has become a booming success and is well-loved by the community.

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