YOU Made It Product Marketing

YOU Made It Product Marketing

The Challenge: 

Create marketing material and a product guide in order to increase sales for YOU Made It’s line of socially good products that could be sold to diverse range of clients. Clients include (but not limited to): Real-Estate agents, insurance companies, relationship managers, weddings parties, etc.

The Solution:

The solution not only had to serve as a catalogue for purchasing products, but also an assembly guide for youth in the program. All the products produced by this program are made and assembled by youth participating in Youth Opportunities Unlimited’s training programs. These programs support youth to build skills, confidence and independence to reach their potential. As a non-profit organization, creating material that can be easily and affordably updated on an on-going basis is critical. I took professional level product images and assembled a catalogue template that would be easy for future staff to update.

The Results:

Sales strategies, in addition to the standardization of the retail catalogue, increased the sales in this department by 31% over the course of a fiscal year.

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